The record profits reported by online gaming firms last year have continued to rise. 32Red is the latest internet casino firm to report a revenue increase of 67 percent, pushing its total revenue figure to 9.8 million pounds sterling.

The Gibraltar based company enjoys most of its success in the United Kingdom where 83 percent of its members are located. As a result, local actress Patsy Kensit is featured in 32Red advertising campaigns to give the publicly-listed casino a distinctly British atmosphere.

The majority of 32Red’s profit derives from the company’s casino game business which increased 57 percent over the year. This area of the business is now worth 8.9 million pounds.

The company’s poker venture also pushed revenues up to 830,000 pounds sterling annually, an increase of over 339 percent. 32Red has estimated the number of poker players currently playing at the casino site have also increased to approximately 7000, 277percent more than last year.

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