The sales of dozens of online casino firms have proved premature following the online gaming industry’s boom over the last three years. One sale of shares in online gambling software company Playtech saw Israeli founder Freddi Robinson net a sum of NIS 3.5 million. However if Robinson was still in possession of his shares today, they would be worth a cool NIS $30 million.
Not to be deterred however, Robinson is back and has revived his involvement with the online gaming industry. His company Miloumor, which was a major shareholder in Playtech four years ago, has recently purchased substantial shares in Greece’s Loutraki Casino. The deal is now considered to be one of Miloumor’s most successful investments and has encouraged Robinson to try his luck once more in online gaming.
Recently Miloumor Trade and Communication Ltd, a subsidiary of Robinson’s company, announced a new deal between itself and Cyprus-based software firm PlayAllOver. The Limossol registered company has been tasked with providing Miloumor with a separate company, which will operate an online gambling site using the internet and wireless technology.

Miloumor Trade has stated that the new joint venture will target gambling fans in Central and Eastern European countries. The gambling websites will be powered by software and cellular technology developed by PlayAllOver.
While Robinson is undoubtedly keen to invest heavily in the new venture and win back much of the profit he lost when he sold his Playtech shares to fellow founder Terry Sagi, the fortunes of Playtech are set to grow even further. The software firm’s imminent floatation on the London Stock Exchange has generated record interest from investors due to its predicted valuation of $900-980 million U.S. dollars.
Sagi and Playtech’s other major shareholders are expected to sell over $240 million dollars worth of shares at the time of the company’s IPO. Sagi’s subsidiary company NAV, holds approximately 68 percent of all Playtech’s shares, indicating Sagi alone can expect a profit of $160-165 million when the company lists publicly in the next fortnight.

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