New Operators in Italy and Cyprus Join Boss Media
Johan Berg, president and executive of Boss Media, is understandably enthusiastic about his company’s agreements with two gaming operators made earlier this week. The Swedish-based firm finalized two agreements with Cyprus-based gaming operators and has completed an IVT deal with Italian firm, Zest Gaming.
The Cyprus-based operators Bashedger and The BetArena will go live with Boss’s poker software and network from August this year. A further eight operators based in Greece and Cyprus are expected to join the network later in the year, including Euro Telegroup, Magic Number, BetClick, Hellenic Poker, Mr Poker, Fun Time Bingo, Maharaja Club, and Fortuno.
The deal with Italian firm Zest Gaming involves Boss Media providing the company with three games that will be added to their live gambling devices. Henrik Sandin, manager of the IVT division at Boss Media, has said the firm is proud to be working with Zest Gaming on a project that will strengthen Boss Media’s knowledge of the Italian market, one of the biggest markets in Europe. Sandin also pointed out that the deal will prove highly beneficial given that when the new virtual lottery terminal law comes into place, Boss will already “have a head start in learning what Italian players are looking for." Zest Gaming’s chief executive, Roberto Cian, has said he is pleased to be able to offer Boss Media content on his company's hardware platform. "The platform is the most advanced in the market,” Cian said. “So together with Boss Media's superior graphics and game content, we will have an extremely competitive package.”
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