Gambling fans are looking forward to experiencing VIPSports.com’s new look this week, following an announcement by the firm’s parent company Leisure and Gaming. Both the site’s branding and website have undergone extensive changes since Leisure and Gaming decided to launch VIP.com, which replaces the site previously known as VIPSports.com. Four of the firm’s additional products have also been added to the brand VIP.com.

The changes to Leisure and Gaming’s range of gaming products were announced by Frederik Wadstein, marketing manager for VIP. “We’ve been completely customer focused and committed from the beginning and the newly branded site is a continuation of that focus and commitment,” he said. “In addition to a new look and feel we’ve introduced a number of product, site and operational improvements to make sure our customers have access to what they want when they want it."

The new site is being billed as simple to navigate for non-stop gaming action, and offers fans a comprehensive menu of sports and horse betting options. The full range of casino is available in Java, Flash and via download.

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