According to key industry players, the online gambling industry in Asia is the sector with the most potential in the world today. Online lotteries, skill gaming and mobile gambling are helping to boost the fortunes of gaming companies in Asia, and there is still plenty of action left for those firms seeking to widen their portfolios.

Mfuse’s Charles Palmer is just one industry player predicting mobile gambling to be the next big thing in the Asian region. “There is a substantial difference between running a service over a few handsets, to scaling it to a mass market, multi-language service which is fully supported in the target regions,” says Palmer. Which is where Mfuse hope to make a name for themselves – by providing connectivity solutions for mobile gaming platforms.

Similarly, Marvin Tort from Kirschner Games has said that Asia is on the verge of a “mobile gambling boom, with major advances in technology and content resulting in new synergies,” he says. “Mobile entertainment, including gaming, has risen to a new level. Even market expectation is at a new high, as people anticipate far more entertaining and interactive games on any mobile platform.”

According to Stamford Law Corporation’s Yap Wai Ming, mobile gambling technology is moving faster than the law. “There is great need for legal consistency across jurisdictions and that is going to be a very big challenge,” he says.

Michael Setters, the direction of the Second Annual Mobile Gambling Summit Asia, predicts that the immediate focus in the region will be on market penetration, followed by new marketing strategies to encompass the various Asian cultures.

“While gambling mobile has not necessarily reached the levels stipulated in various research reports, there is undoubtedly a concerted effort by companies to include a mobile gambling product in Asia within their portfolio,” Setters says. “We have seen an unprecedented spike in activity of interested companies and the industry has moved beyond the technical issues that once slowed growth. The market is read. Now it is up to the gambling companies to take it to the players.”

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