Oscar Nieboer, formerly of Virgin Games, will be a familiar face at Betfair in the coming weeks following the firm's decision to contract him for branding advice. Nieboer's considerable experience is expected to benefit Betfair and help the firm to prepare for the Gambling Act 2005 which comes into effect in the United Kingdom next month.
Nieboer has previously been responsible for Virgin's online betting and casino business. He is tasked with providing Betfair with a marketing plan that will take advantage of the wealth of advertising opportunities available in the United Kingdom after the Gambling Act 2005 has come into effect. In particular, Nieboer will be planning a campaign to make sure Betfair's brands Betfair Poker and Betfair Casino find their way into the public's conscience.

Nieboer told media that Betfair's marketing plan will place a strong emphasis on the integrity of its brand. "We're moving forward our plans, obviously with a careful eye on the DCMS since Gordon Brown's appointment, but we have booked our airtime and are proceeding in line with the legislation," he said.

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