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  Gambling News - September 23, 2009  

Details of the European Igaming Congress and Expo

The Income Access team includes Director of Affiliate Marketing, Sarafina Wolde Gabriel, Director of Client Relations, Kristyn Gaffney, and Affiliate Manager and Erica Anderson who will all be available to meet directly with affiliates and operators at the conference.

Chief Executive Officer of Income Access, Nicky Senyard, said, “At a time when budgets are being cut, making sure that your marketing spending is being maximised is crucial to acquisition and retention success. Marketing is an essential part of any business and sessions that provide information about how to market create a good opportunity to develop ideas, start conversations, and make new connections.”

The EiG conference and expo will place special focus on acquisition and retention strategies. Some of the online marketing and affiliate focus topics include, Google speaks; Best practice in Search Engine Marketing, Optimising the effectiveness of social media networks, including twitter and facebook, How to sell a ‘Massive’ Google dominating SEO project to your board, and one on one 'site surgeries' or Direct feedback to improve the effectiveness of your website among other no less important subjects.

Income Access is partnered with over 80 operators across pretty well all gaming verticals. Income Access customizes its product and services to meet the specific needs and goals of its customers. The firm will be attending both the Budapest Affiliate Conference and the EiG Congress and Expo this September.

Income Access is an integrated marketing software and solutions company that has been helping both operators and affiliates leverage the power of affiliate marketing since 2002. It has award-winning affiliate software, an affiliate network with over 18,000 members, search engine marketing services, online marketing development and media buying.

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