In an attempt to accurately reflect its four distinct revenue streams, online gambling operator UK Betting, based in London and headed by chairman Peter Dubens, has announced a name change is imminent. UKBetting will be known henceforth as 365 Media Group.

The change of name, which was announced by Dubens in a press statement, is said to be the result of a restructure in the firm. The name 365 Media Group is thought to appropriately represent the business’s four revenue streams; content syndication, gaming, affiliate programs and advertising.

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