The Web 2.0 marketing idea is being supported through the major successes and popularity of "YouTube". This success seems to be an indication that the practice of video sharing has become a major element of the increase in online community interactivity. Poker News.com, has jumped in with its publication having already entered the field with its very own poker video project.

A joint venture has been set up to screen PokerNews videos with this publication and with PokerTube.Com the poker-video sharing site. The video sharing site which initially was dedicated 'channel'.

It was first set up in February of 2007, and since then PokerTube has expanded into one of the most popular online poker video communities. The site provides a broad inventory of poker related videos. Included are video blogs, and televised poker along with videoed card tricks.

The current managing editor-in-chief of PokerNews.com John Caldwell, is reported as saying that in an amazingly short amount of time, PokerTube has turned into becoming the main place of reference for fans of poker who want to see all the great televised moments in poker. Caldwell believes that PokerNews has benefited greatly by placing their videos on PokerTube which has had a huge impact on their viewing public. Caldwell says that Poker News is proud of the fact that they are launching the initial and first channel on PokerTube, and that they are looking forward to making available the very best in video coverage to those who use and visit PokerTube.

Stefan Wittmoss, who is the current manager of PokerTube.Com, is also very excited about this new partnership. He notes that his company is actually taking an innovative step by making PokerTube the premier essential video site for poker content. He adds that the company is also very excited about the fact that PokerNews is joining them as their first Partner Channel.

With archived video footage of the World Series of Poker’s main event going back as far as 1970, PokerTube.Com is known as the best source for videos of this type and also has a great reputation as being user friendly.

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