“Online Gambling on the Rise in Europe”

The online gambling bug seems to be a global phenomenon and Europe is no exception. Recently released findings from the Internet research company, Neilsen/NetRatings, indicate a 45 percent increase over last year in online gambling in the UK. In Feb. of this year alone, over three million UK Internet users logged onto an online gaming site. Europe is following this trend with an astonishing 14 million players having logged on to an Internet casino in February. The French and the Swedes are leading the European pack when it comes to accessing online gambling sites, while the Spanish and Italians are the most reticent about the activity.

As a result of the increased availability of hi-speed Internet connections and the enhanced variety of games and prizes being offered at online gambling sites, analysts at Neilsen/NetRatings are predicting that even greater numbers will soon be playing at Internet casinos. In the UK, for example, 75% of the visitors to online casinos use a broadband connection, which increases the speed, comfort, and convenience of Internet gambling.

The most visited Internet gambling site in the UK is the National Lottery, which logged over 1.3 million entries in February alone. The William Hill sports betting site and PartyPoker.com were next in line popular gaming sites visited by UK players.

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