It seems that the online gambling industry is always in the news nowadays and one of the biggest newsmakers in the industry currently is the online casino company, Empire On-Line. Empire On-Line is considering going public on the London stock exchange and it is expected that the issue for the company will be for one billion dollars. The one billion dollar issue, made on the advice of an investment bank, will be the largest issue ever in the history of online gambling. First reported by Jill Salinger, editor in chief at www.worlds-best-online-casinos.com, Empire On-Line’s announcement of its plans to go public have significant implications for the Internet gambling industry and will be followed closely by potential investors. They based their decision to go public on the amazing growth of the Internet gambling industry and Empire On-Line’s management believes that the profits from the one billion dollar issue will rise accordingly.

Even though the Internet gambling industry continues to grow at a breakneck pace, the industry is not without its skeptics. Many of them contend that just as the dotcom businesses crashed a few years back, the Internet gambling industry will likely do the same, as well. Skeptics and critics aside, however, there is nothing to indicate that online gambling businesses will crash anytime soon, and everything, in fact, to indicate that there will be continued expansion. With the advent of the Internet, gambling is enjoying unprecedented popularity. The ease, convenience, and privacy that gambling over the Internet provides is the primary appeal of Internet gambling. Whereas, in the past, people wanting to gamble had to drive to casinos located in cities, usually far away from their places of residence, they can now gamble in the privacy and convenience of their own home with just the click of the computer mouse.

It is this appeal that Empire On-Line CEO, Noam Lenir, is “betting on” to make the move to go public a success. It is interesting to note that Lenir is a native of Israel where Internet gambling is not yet allowed. Lenir is the son of an Israeli officer who is considered a Yom Kippur war hero here because he refused to reveal sensitive information to his Syrian captors after he had been captured and tortured.