The CEO of GWIN Inc. the only publicly traded sports handicapping company in America, announced just recently that GWIN has signed a letter of intent with Live Cast Media, LLC (LCM) to enter the online poker business together. LCM provides complete online gaming services, including marketing and multimedia and has been a global operation with locations in Asia, the United Kingdom, and North America since 2003. LCM provides some of the most advanced, state-of-the-art services to Web platforms all over the world. The combined efforts of the two companies will allow their new online poker businesses WARPoker.com and WARPoker.net to capitalize on the image and name of Wayne Root, GWIN’s CEO and GWIN’s database of gamblers and media properties while, at the same time, utilizing LCM’s expertise at creating, supporting, and operating the poker Web sites. Wayne Root is well known for his ability to develop and market sports handicapping advice and information via television, radio, and the Internet. Root has also produced sports and gamming programs.

The two new sites, WARPoker.com and WARPoker.net take their name from Root’s initials, WAR (Wayne Allyn Root), which should give players a positive association with the sites. The focus of the WARPoker.com site will be the countries in Asia and Europe that do not prohibit online gambling. WARPoker.com will not take wagers from American citizens where online gambling is illegal or from citizens of any other country where the activity is deemed illegal. WARPoker.net, in contrast, will be a fun and prizes only site and will focus on the U.S. market where this model of online gaming has already proven to be very popular within the United States.

GWIN CEO Root commented, in a statement about the two new sites, “I’ve spent 19 years now on American television building my image, credibility, name recognition and growing the WAR name as a brand. Now is the time to capitalize by branding WARPoker.net as the site to play for fun and prizes here in the U.S. market. Poker has become one of the most popular forms of gambling and poker shows have become among the most popular shows on television from “World Poker Tour”, on Travel Channel to “World Series Poker” on ESPN, to “Celebrity Poker Showdown” on Bravo. It is clear that many, if not most of my sports gambling audience have become poker players – whether serious or just for fun. I believe that my name and brand can have an impact on poker with a payoff as large, or even larger than it has for sports handicapping advice. GWIN is in the perfect position to capitalize on the success of poker, because of the large number of sports gamblers who are poker players and already familiar with the WAR name.”

David Mitchell, director of Live Cast Media expressed equal amounts of confidence in the WARPoker sites, “We are extremely excited about the opportunity to develop, market and support Wayne Allyn Root (WAR) poker sites. Poker has become a phenomenon and incredible profit generator, not only in the United States, but also around the world. The key to capturing a portion of these profits is through the astute use of brand awareness and marketing. The Wayne Allyn Root name and GWIN’s media properties, advertising and marketing exposure are powerful tools for attracting audiences to both WARPoker.net and WARPoker.com, not only in the United States, but worldwide.”