"Hot Hands: The Surge of Online Poker"
Since its onset, online gambling has demonstrated consistently impressive
growth and this is particularly evident in the last six months thanks,
in part, to the resurgent fascination with the game of poker.
comScore Network’s gambling category of
sites, attracted 29.13 million unique visitors in the month of April
as compared with 25.43 million visitors last November. This amounts
to a remarkable 14.5 percent increase in just a few months.
IGlobalMedia Entertainment’s network of sites, which includes
PartyBingo.com, PartyPoker.com, and StarLuckCasino.com, attracted the
most visitors in April with a total of 10.3 million visitors. That’s
a 166 percent increase over last year’s figure for April, which
was 3.89 million visitors. For those interested in using iGlobalMedia’s
site, all they need to do is download the appropriate software
and set up an account.
In spite of the rapid growth of poker sites,
the parent companies of these poker sites have remained oddly silent
about their success. In fact, iGlobalMedia’s corporate site lists only email addresses.
No phone numbers are provided. Live agents at PartyPoker.com’s
customer service center, located in India, will answer your
calls but will politely decline any requests for corporate contact information.
Their hesitancy to publicize this information
is probably due to the question of legality that surrounds the whole
Internet gambling industry. The Internet gambling issue, in fact, has
become an international problem especially since the WTO’s ruling that the U.S. Internet gambling
policy violates international free trade rules to which the U.S. is a
party. Of comScore’s top 15 gambling sites, all but two, iWin.com
and FreeSlots.com, are based outside of the U.S.
Still, poker sites are not averse to advertising their services in
spite of the ongoing question of legality. Some sites have been running
television advertisements that feature endorsements from well-known American
players. Indeed, World Series of Poker Champions, Chris Moneymaker and
Greg Raymen, were featured on PokerStars.com, a London-based poker site.
While the advertisements make it clear that Pokerstars.com is not a gambling
site, a quick visit to the site demonstrates otherwise. The main page
of the site advertises a weekly No Limit Texas Hold Em tournament with
a guaranteed minimum prize pool of $350,000.
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