In a publicity stunt intended to boost its visibility, Bodog.com, one of the most popular online casino and betting sites in the U.S., plans to host the “Miss 500 Hawaiian Tropic Pageant” for the Indy 500 event as well as a beach party. Bodog.com also has plans to co-host a tent party with Budweiser. Calvin Ayre, CEO and Founder of Bodog.com, expressed a concern with increasing Bodog.com’s visibility amongst online casino players, suggesting that if the managers and operators of the Bodog.com online casino site could be seem in real life, it would help boost the confidence levels and feelings of security of online gamblers.

The pageant will be Bodog.com’s main Indy 500 event and will include a pre-race VIP party. The party, scheduled for May 28, has a long list of VIPs that includes celebrities, models, and top drivers. The tent party that Bodog.com and Budweiser are hosting together will have calendar girl winner, Melina, on hand to sign the Bodog.com calendars of all the guests at the party. Last, but not least, Bodog.com’s beach party will include a beach volleyball tournament between the Bodog.com girls and the Hawaiian Tropic Girls.