Sportsbook.com, the world’s largest online sports book and casino, just this week launched Sportsbook.com En Espanol. As the name suggests, the Sportsbook.com En Espanol site caters to America’s Hispanic population, which is estimated to be at approximately 40 million. Sportsbook.com En Espanol is the first such site to cater to America’s Hispanic population in America, the largest and fastest growing ethnic minority group in the country.

As with the Sportsbook.com English site, the new Spanish language site offers casino games, horse racing, poker and sports betting, but the emphasis is more geared toward the specific interests of the Hispanic population. For example, soccer and boxing are very popular within in the Latino community and Sportsbook.com En Espanol plans to emphasize these sports at its site more than the other gambling sports. Also, Sportsbook.com En Espanol plans to provide exclusive promotions relevant to the Hispanic community.

“Latin Americans are very passionate about sports and have a tradition of sports wagering,” said Tony Delgado, Brand Manager, Sportsbook.com En Espanol. “Sportsbook.com En Espanol is very happy to provide the Spanish speaking community with a site that reflects their sports and gaming interests. For the first time, millions of potential customers now have the chance to bet in their language – Apuesta en tu idioma!”

Since the online gambling industry has been growing at a phenomenal rate, it’s not surprising that online casino owners and operators would want to expand their market by tapping into the expanding, financially established Latin American population. Industry analysts are predicting that online gambling will generate approximately ten billion dollars in revenue in 2005 and with Sportsbook.com’s new Spanish language site it appears that the American Hispanic community will be contributing to that revenue generation.

“As a group, Hispanics make up nearly 15 per cent of the population of the United States and have more disposable income than at any other time in their history. Online gambling is going to keep growing in this country and the Latin population is going to be a very important part of that continued growth, “ added Delgado.

To help promote the new site, Sportsbook.com En Espanol is sponsoring the upcoming May 28 th Julio Caesar Chavez pay-per-view boxing event in Los Angeles. For anyone interested in visiting the site, it can be accessed at http://www.es.sportsbook.com.